Mediated Spaces' The WildLab Selected As 1st Runner-Up Navteq LBS Challenge At CTIA Wireless 2008

Las Vegas, NV – April 3, 2008 – NAVTEQ (NYSE: NVT), a leading global provider of digital map data for location-based solutions and vehicle navigation, announced yesterday during an awards ceremony at CTIA WIRELESS 2008 that Mediated Spaces is the First Runner-up of this year’s NAVTEQ Global LBS Challenge – Americas. Ten 23 is the Grand Prize Winner.

As the First Runner-up Winner, Mediated Spaces received a prize package valued at $410,000, including $10,000 in cash, $225,000 in NAVTEQ data licenses and up to $175,000 in sponsor-donated licenses.  Mediated Spaces’ solution, The WildLab, enables citizen scientists such as birdwatchers to collect real-time information such as location, time and the species sighted on their mobile devices.

The annual Global LBS Challenge, which has established a reputation as the premier event in the location-based services (LBS) industry, invites developers to build innovative location-enabled applications that work with mobile phones and/or wireless handheld devices using dynamic positioning technology and NAVTEQ® map data.  Participants compete for a global prize pool of cash, licenses and services from NAVTEQ and sponsors of the event, with this year’s prize pool the largest to date, valued at over $4.5 million (US).

This is the fifth year of the Global LBS Challenge which now conducts programs in three regions:  The Americas, Europe-Middle East-Africa (EMEA) and Asia-Pacific (APAC).  Developers are offered five categories in which to submit their applications: Content, Enterprise, Entertainment, Navigation and Social Networking.  Contestants are judged by an elite panel of judges comprised of major wireless carriers, industry experts and venture capitalists. 

Fifteen semifinalists were selected to advance to the final judging for the Global LBS Challenge – Americas.  The semifinalists represented a broad spectrum of wireless applications and were selected based on commercial feasibility, functionality, ease of use and design.  The final judging panel, which included executives from Alltel, AT&T, Autodesk, Best Buy, Handango, Nokia, Sprint, T-Mobile, Telecom Council of Silicon Valley, U.S. Cellular and Verizon Wireless, based its decisions on the same key criteria.

Nokia returned as a three-time Global Sponsor of this year’s contest, with the Nokia N95 serving as the Official Device of the 2008 Global LBS Challenge.  Autodesk also returned as a multi-year sponsor and as a Global Sponsor for the first time.  Joining them were deCarta and ESRI as Platinum Sponsors, SiRF and WHERE as Gold Sponsors, and GPS World as Media Sponsor.

"Nokia is proud to once again sponsor this important global program and supports NAVTEQ in its commitment to encourage the development and emergence of cutting-edge location-aware solutions,"? said Rick Witham, Americas Business Development Manager, Forum Nokia. "The Global LBS Challenge creates an outlet for the developer community to gain unique industry access and exposure, and its success can be seen in the exceptional applications of this year’s semifinalists."?

"The Global LBS Challenge provides a showcase for developers to demonstrate their latest innovations to leading mobile operators,"? commented Joe Astroth, executive vice president, Autodesk Locations Services.  "As a leading solution and platform provider to both mobile operators and LBS application developers, Autodesk is pleased to support a program that helps to bring profitable, ground-breaking location-based services to market."?

"We are currently participating in an exciting evolution of location-based solutions, and the Global LBS Challenge continues to fuel its momentum,"? commented Jeff Mize, executive vice president, sales, NAVTEQ.  "This year’s program demonstrated that the potential for innovative and sophisticated location-based content is virtually limitless.  NAVTEQ congratulates all of the winners of the 2008 Global LBS Challenge and eagerly anticipates the next wave of location-based applications."?

About the NAVTEQ Global LBS Challenge
First launched in 2003, the NAVTEQ Global LBS Challenge is focused on driving the development and visibility of innovative navigation solutions for wireless devices.  From wireless business applications to sports, travel and security, integrating the accuracy and richness of NAVTEQ digital map data facilitates the timely evolution of the next wave of LBS.  The 2008 Global LBS Challenge features a global prize pool valued at almost $3 million in cash and prizes. For more information about the Global LBS Challenge, see the official contest rules at www.LBSChallenge.com.

About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has more than 3,300 employees located in 174 offices and in 32 countries.
NAVTEQ and the NAVTEQ Global LBS Challenge are trademarks in the U.S. and other countries. All rights reserved.

About WHERE
WHERE, a service of uLocate Communications, Inc., is a wireless application that provides people with a single point of access to the world’s most comprehensive library of location-based content. With WHERE, consumers can connect with the world around them and customize their experience by choosing which location-based applications they want to use. Each of these applications, including options for local search, news, weather, events and friend finding, deliver contextual content based on a user’s current location. For more information, please visit www.where.com.

This document may include certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, but are not limited to, plans, objectives, expectations and intentions and other statements contained in this press release that are not historical facts and statements identified by words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" or words of similar meaning. The statements are based on our current beliefs or expectations and are inherently subject to various risks and uncertainties, including those set forth under "Item 1A. Risk Factors" in each of the Company's most recent Annual and Quarterly Reports filed with the Securities and Exchange Commission.

Actual results may differ materially from these expectations due to changes in global political, economic, business, competitive, market and regulatory factors. NAVTEQ does not undertake any obligation to update any forward-looking statements contained in this document.

Contact:
Mohit SantRam, Operations Director
Mediated Spaces
917.701.6051
mohit@mediatedspaces.com
http://www.TheWildLab.com
http://www.MediatedSpaces.com

Links:
http://www.navteq.com
http://www.lbschallenge.com
http://developer.where.com

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